Basic Search Engine Optimisation

Many web agencies out there forget about main purpose for the website and that is simply to generate more business and make more profit. But why so many people are so sceptical and say web marketing doesn’t work? There is an easy answerer; it is because they haven’t actually marketed their websites correctly.

So what does Search Engine Optimisation actually mean? In effect it means “making your websites easy to read and making sure that your website is targeted for certain keywords that will sell your products”

That is it really, there is no more to it. I will give you a little quick tutorial on how to target your market correctly.

Lets imagine that you a garden designer and you are based in Bath Spa UK. When it comes to selling your services you want to be found on Google when some one searches for you. But how do we do this and how do we know how?

• Ask your self, what you would put in to Google when you want to find some one. If you want to find a garden designer would you put “Garden Designer Bath”?  Think of what kind of search terms would you put in to Google to find your self.
• When you know what you want to be found for, review the search terms and see if you can come up with more keywords. For example instead of “Garden Designer Bath” have “Landscape Designer Bath”.
• Once you have collected your keywords have a look at your competition and see how many search results there are. See how competitive your search phrase is.
• Once you have done your analysis it is time to apply these keywords to your html.

Applying these keywords to your html is very easy all you have to do is the following:

• For the home page title don’t have “Home Page” but add something like “Garden Designers Bath Spa” *It is crucial that you do this for your index page*
• Add Meta Tags with description and keywords (make sure they are different on different pages , they should match the content on the page)
• When writing the content use “Garden” , “Design” , “Bath Spa” as much as you can, but don’t be silly with it. If you use it to much Google can pick up on that and then black list your domain name

That is it, for the basic Search Engine Optimisation. I will be writing next few articles that will be going more in to depth. But by simply doing these few easy things you are targeting your market and you are focusing on traffic that you really want. Remember it is all about being specific!

If you are a web master and you don’t know why you cant find your website at all,  then make sure that you have added your website to Google list:

http://www.google.com/addurl/

This was written by Zan Kavtaskin , Director of Prosper Web Solutions. Prosper Web Solutions is a website design Cheltenham .