Top 5 Tips for Successful Web Marketing
There are thousands of programmers, search engine specialist, graphic designers and we all have same goal. That is to create something that people will love, use and adapt too. But one main thing that many people forget about is marketing. Web is just like any other industry and requires good marketing; this article is going to be all about that.
- Know Your Competition – just like any other industry, research other websites that are clear market leaders in what you want to do. Find out what they did to make them self’s successful, what are their flaws and what are their strengths, research every angel you can.
- Know Your Statistics – When you know your competition find out what hits they are getting, what is the their conversation ration (how many hits it takes to convert to a potential lead). Find out what they are doing to get them. Use alexa.com or compete.com for statistics and rankings.
- Know Your Selling Points - Don’t hyde your selling points, talk about them! Show them on the main page, and explain what you can do for your clients and why they should use your service/product and not your competitors.
- Point Of Sale – Make point of sale obvious, so user can always click it or find it. For example if you are selling some ones service, don’t hyde their number some where on Contact Page, show that number on every page, so client can always see it and can always call it.
- Easy Navigation – Just like Point Of Sale, navigation must be obvious to use, make sure that website is easy to use. Make sure that shopping basket is always in the same obvious place. Make sure that website isn’t awkward to use. Get your business partners to test it or use it.
There isn’t a lot needed for a successful web business, or web presence. Many people over complicate things, just keep your business simple and clients will follow.
This was written by Zan Kavtaskin , Director of Prosper Web Solutions. Prosper Web Solutions is a web design Cheltenham .